Hi Masbro, don't you know "flip flops", flip flops? Is it possible that someone here has never worn flip flops? It's the simplest type of sandal, but its presence is always there and is always needed, including in the present era of modernization and globalization.
Story of craftsmen and other stakeholders
Flip-Flops, also the owner of Sancu Creative Indonesia, which makes unique flip-flops, has been successful in his field. Initially, Ferman was only intended to help his friends put their bags in the cupboard. But he accidentally dropped another pair of cute sandals. From there, he considered becoming a large distributor of unique flip-flops in Jakarta Beck.
In fact, at that time, Farman was still a civil servant (PNS) in the Ciracas Ministry of Trade. At first he wasn't even interested in becoming an entrepreneur.
Ferman finally invited a Sidoarjo craftsman to start the first production of 1,800 pairs of sandals in a week. The Ferman party worked on the design, the execution was done with craftsmen, and the flip-flop marketing was done by word of mouth and friends. Now, the profit from the first sale is used for additional capital, so production could increase to 300,000 pairs a month.
Currently, he already has 30 flip-flop designs, from cartoon characters to cute animals. According to Farman, the prices of these cute sandals range from Rp25,000 to Rp35,000. This price is given to the consumer, but if it is given to the distributor, the price given is cheaper.
The unique design of Sancu products attracts foreigners to hunt them down. Marketing extends to West Java, Jakarta, East Indonesia and even Malaysia. Sancu's monthly sales can reach 4 billion. Due to the high demand, Ferman claimed that Thunk was the leader in flip-flop business class for four years.
There is sugar and there are ants. Every effort must be impaired.
Behind the success of flip-flop craftsmen is the waiting obstacle. Currently busy is the expansion of Chinese products into Indonesia.
Since the implementation of China's ASEAN Free Trade Area (CAFTA), Chinese products have facilitated entry into Indonesia. This certainly affects the local craft market.
According to Tanah Abang merchants, the quality of Chinese products is considered to be higher than that of local products. The price was low, so I decided to sell Chinese products. 80% of the products sold in the Tanah Abang market are Chinese products.
Toy dealers elsewhere have admitted that Chinese toys are more durable and last longer. The price is relatively cheap. He also said the price of local toys fell by 5-10 percent after CAFTA. This was decided by a local producer to compete with Chinese products.
Counterfeit destroys Indonesian handicraft ecosystem
Another challenge for local craftsmen is the proliferation of counterfeit or counterfeit products. Counterfeit manufacturers are very active in marketing their products because they consider the Indonesian market to be very potential.
Why do people like to buy counterfeit goods? Actually, I have pride in wearing famous brand goods. However, well-known brands often charge very high prices. Therefore, people of a certain economic level cannot buy it and choose a counterfeit product at a low price.
In addition, the quality of KW products may not be too far from the original. Counterfeit products are also easy to find on the market.
In fact, local handicrafts have great potential. This sector contributes significantly to the national economy. In fact, the export value of local handicrafts is increasing every year. The local market interest is equally high, given the data on increased consumption by local handicraft households.
Efforts to address the issue of counterfeit products
Indonesia has become the largest consumer of counterfeit goods in the world. Counterfeit figures for Indonesian society are shown in a fairly relevant survey (MIAP). This thriving market attracts entrepreneurs through counterfeit products.
In fact, the government is already helping to eliminate counterfeit goods. But people are still stubborn about not buying their products.
One solution to this problem is early education on intellectual property rights. Therefore, the role of the parent is important in this matter.
MIAP itself has made a lot of efforts, including working with the community. Now, there are other private organizations that have begun to work in the field of increasing the local craft industry.
One of them is Qlapa. This site connects craftsmen and buyers via the Internet. As a result, local handicrafts can be sold without space and time restrictions.
This innovation has its roots in Benny Fajarai and Francisco Zaverius, who saw the great potential of local crafts. Therefore, this site was launched in November 2015.
To date, thousands of products have been sold, from flip-flops on qlapa.com to home furnishings. Qlapa has helped craftsmen and promoted consumer shopping styles.
A modern model that I never imagined
Flip-Flops So far, the impression of flip-flops is still embedded in traditional rubber sandals. In fact, there are numerous variations of this shoe on the market. It's all the result of the craftsman's creative ideas.
For example, there is one unique product called Aqila Sandal Gold. Unlike most common sandals, the Aqila Sandal Gold has its own leg hook. He provides two horizontal hooks on the instep and toes. The instep hook has a unique perforated accent. There are also special hooks for your big toe.